DROP 00 — LIVING ARCHIVE

DROP 00 — LIVING ARCHIVE (This is not just a jacket) It all started with a perfecto. Not a luxury piece. A base. A canvas. Something raw to cut, rebuild, make speak. I used to wear them out at night — they said what I couldn’t. One night, I customized mine last minute, right before going out. That’s the night I met Melissa. Weeks later, we launched Snobe. Not a brand. A pulse. An instinct. Snobe was our nights. DIY pieces. Shows with no budget, just belief. Paris Fashion Week on night buses at 4AM, hustling for buyer meetings. Showrooms held together with tape and courage. Clothes worn like declarations. Then the world stopped. Covid hit. Silence. Nothing. We still dropped two collections — automatic, numb. The spark was gone. Then came Anatomies des Sentiments. A collection for the Festival de Hyères. Theme: suicide. Not as a concept. As truth. It was my way of saying this hurts. That was the beginning of the end for Snobe. From the start, it had always been about love. Dying of love. I love you. A little. A lot. Madly. Broken heart . Then… nothing. So here we are. DROP 00 is not a comeback. It’s a memory. A wardrobe that lived. Custom perfectos touched by nights, doubt, and youth. Pieces that carry the before. And close the door quietly. This isn’t the end. It’s where it all began.